Rost Accepts Pfizer Settlement, Renames Blog "Question Authority (Except Pfizer, the Largest Drug Company on the Planet)"
Will we someday read this headline in Fortune or the Wall Street Journal, which, of course, would only print it if true -- unlike here, where I am merely extending a scenario envisioned by Jim Edwards over at BrandNRX (see "Can Pfizer Get Over Its Anger and Utilize the Leverage It Has With Rost?").
Jim suggests that Pfizer has "a fantastic opportunity in front of them that no other drug company has: The ability to tie Rost up in a legal settlement that would prevent him from blogging about Pfizer ever again." Jim suggests that Rost would have no option but to accept the offer that cannot be refused:
"And given the scale of pharma settlements, it is highly likely, IMHO, that Rost would feel duty bound to accept those terms. He has a house, wife and kids to provide for after all, and bloggging and publishing don't make people rich."It's difficult to argue against that point. God knows, I would accept being rich in return for silence. Everyone has his/her price. Don't forget: Rost was "rich" with an annual salary of about $750,000, which he had to give up to blow the whistle. Not many people would have given that up to be righteous.
If Pfizer ever bestowed this "gift" upon Rost, I have no doubt that he will survive and could continue to expose pharmaceutical companies other than Pfizer.
But would the brand "Question Authority" survive? Think of all the T-shirts and mugs he wouldn't be able to sell!
But how much Pfizer money would silence Rost? That's an interesting question that I'd like to have some input on. Peter might also like to know where the line should be drawn.