Friday, June 29, 2007

Jim Edwards and the Girl Scout Cookie Monster Sudafed Mashup!

Recently, the Pharma Blogosphere has been awash boondoggles, capers, and scandals. First there was the Buckets of Cash Zubillaga Affair and the Cupcakes in the Waiting Room Caper, now there's the Girl Scout Cookie Monster Sudafed Mashup!

Jim Edwards of BrandweekNRX posted a correction of sorts to an article he wrote in BrandWeek a while back entitled "Who's at the Door? J&J With Your Meds." In that article, Jim said: "Johnson & Johnson wants to turn Girl Scout troops into 'drug dealers' - but it's all for a good cause."

This apparently, riled the J&J PR people according to Jim.

"To my surprise," claims Jim, "McNeil was furious, and I got an earful from one of their PR people about a day after it came out. 'We're not trying to turn Girl Scouts into drug dealers," they fumed. "We demand a correction.'"

You can read all about -- from Jim's perspective -- here on BrandweekNRX.

Of course, a "correction" is impossible after the cat is already out of the bag. Or should I say, cookie already out of the jar? Jim's piece was picked up by the press in stories entitled "Girl Scouts Selling Drugs?" And the rest, as they say, is history.

What Hat Are Journalist Bloggers Wearing Today?
Edwards says this is a "Lesson in How Media Viruses Work." Hmmm... it's also a lesson on how journalists can be "corrupted" by the loose standards of bloggers, IMHO. I mean, as a blogger, you might get away with using sensational or "flippant" phrases to capture readers' attention, but a journalist is held to a higher standard. In Brandweek, Jim is a journalist, in BrandweekNRX, he is a blogger. Could it be that he forgot which hat he was wearing when he wrote the original story?

BTW, there's nothing about this on JNJ BTW, J&J's PR blog, which I think is a shame. That's what a corporate blog should be for -- you got to get your voice out there in the blogosphere and not just let it come through filtered by us bloggers.

P.S. Proving once again that great minds think alike, Jack Friday just reminded me about his post on the J&J Girl Scout story. His post uses the same Girl Scout image as this one! I swear i did not intentionally copy Jack, but it must have registered in my mind when I picked up the image elsewhere by Google search. There is one important difference: Jack combined Pepsid with the cookies, whereas I used a decongestant. Obviously, Pepsid is a better product to use in combination with cookies, although I suppose if you are allergic to cookies, a decongestant might help.

2 comments:

Anonymous said...

http://pharmagossip.blogspot.com/2007/06/promotion.html

I went with an antacid/cookie combo!

J

John Mack said...

Thanks! I was looking for that but couldn't find it!

John