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Pharma Marketing Blog,
Hi John, Thanks for the information about the screening. I can wait to the end of the month, I guess. I think that your shirt is interesting in light of the article that resulted in that conclusion.What I make of that finding is different: The costs of DTC marketing are profitable to PHARMA. That is why they have no effect on the bottom line. DTC WORKS! for pharma that is. Its advantage to the consumer is yet to be shown empirically.Love, Peace and SICKODr. BK
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