Friday, May 4, 2007

'Round the Sphere: Not-as-black-as-you-think-you-are and Blog Schmog Point-Counterpoint

Jim Edwards over at BrandweekNRX wonders whether "not-as-black-as-you-think-you-are" genes are responsible for lackluster sales of BiDil -- the first drug approved specifically for "self identified" African Americans. Jim posits that maybe this group is not as black as they think they are and casts doubt on "race-based medicine" (see "BiDil Falters, Casting Doubts on Race-Based Medicine").

John Mack, over at Pharma Marketing Blog, believes this is a bogus argument and places BiDil's problems squarely in marketing's court (see "BiDil Sales Disappoint: Blame Genes or Marketing?"). As usual, I don't just criticize, I offer an innovative solution to the problem of marketing to minorities.

Meanwhile, Agnes Shanley over at On Pharma is casting some doubt of her own and questions the utility of blogs: "Zube-gate aside, rumors of your power to change the world have been greatly exaggerated," says Shanley (see "Blog, Schmlog: Tales from the Dark Side of Web 2.0").

"I Beg to Differ!," says Fard Johnmar over at HealthcareVOX. "To say that blogs are not significantly influencing health and healthcare is far from correct," says Fard (see "Agnes Shanley Says 'Blog Schmog'; I Beg To Differ").

Agnes has been posting some very interesting things on her blog lately and seems to have picked up some pointers from the rest of the pack, especially heating things up with some controversial postings.

Don't worry about lack of comments, Agnes. Keep up the good work and I am sure the comments will follow. It's not the quantity of comments you receive, but the quality and whether or not they move the discussion forward and teach us a thing or two.

Speaking of moving the discussion forward: don't bother making any comments here if all you are doing is pointing out my shortcomings! I am fully briefed on that subject. Just stick to the subject at hand and I am glad to pass your comments on. Otherwise, hasta la vista, baby!


insider said...

Re Blog Shmog:

First they ignore you.
They laugh at you and hate you.
Then they fight you.
Then you win.

PharmaGuy said...

Are we at the fight stage yet?