Tuesday, February 5, 2008

'Round the Sphere: Motivational Deficiency Disorder Strikes Again!

I've just returned from a few days vacation on the beach in Sunny Isles, Florida and I haven't yet recovered from the Motivational Deficiency Disorder (MDD) symptoms that resulted!

If you haven't heard about MDD, you can read about it on the WSJ Health Blog and Pharmalot.

Of course, MDD is a made-up disease and the butt of a spoof video produced by and organization called Consumers International (CI).

This isn't the first time CI produced a MDD video spoof. But there seems to be a rash of videos making fun of pharma marketing knocking around the Pharma Blogosphere these days. Is there a connection between them all?

To find out, you might want to read the post "Making Fun of Pharma Marketing is Easy" over at Pharma Marketing Blog.

P.S. CI also hosts the Marketing Overdose Blog, which CI says is devoted to "Campaigning against irresponsible drug promotion." I'd say they are campaigning against ALL drug promotion!

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