Monday, February 18, 2008

Pens for Brains

Those pens that pharmaceutical sales reps hand out to physicians are often cited as examples of gifts to physicians that are meant to increase physician loyalty to the drug brand that made the gift.

Do pens work?

This advertiser in Pharmaceutical Executive Magazine thinks so.

How many physicians' brains need to be influenced by pens in order to make an investment in free pens for docs yield a positive return on investment (ROI)?

For the answer, see this post to Pharma Marketing Blog.

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