Thursday, July 19, 2007

"RLS Gene" as Genesis of New Requip Campaign

I couldn't believe my eyes and my ears last night when ABC News devoted significant airtime to a story that it claimed "will put and end to criticism of Restless leg Syndrome" or something to that effect.

In reality, this "news" item was a direct to consumer ad (DTC) for Requip, except without the fair balance!

But, more than that, the study behind the news is seriously mired in conflict of interest. Not only that, this study is likely to cause the greatest off-label scandal in history!

For more on this, see today's post to Pharma Marketing Blog.

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