Wednesday, April 11, 2007

What's Your Mission/Vision Thing?

Blogging is more than getting your personal voice out there and commenting on the news trying to "scoop" the competition.

It's also about promoting a cause, or agenda if you will, that you believe in. I offer these two examples from Pharma Marketing Blog (my blog): my call today for Glaxo to pull its ads from the Imus show (see "Glaxo, Pull Your Imus Ads!") and my call for a Call for a Rozerem Prescription Boycott.

If you want to be totally balanced and unbiased, become a journalist! In fact, more journalists are becoming bloggers because their identities and beliefs are masked under all the journalistic trappings necessary to the success of news media.

Several bloggers in the Pharma Blogosphere have a "mission." My mission, for example, is to promote good pharmaceutical marketing practices and thereby improve the image of the pharmaceutical industry. The mission of Richard Meyer over at World of DTC Marketing is to get pharmaceutical marketers more interested in online marketing and focus TV DTC ads on the appropriate products. Peter Rost at Question Authority has a mission too: to destroy Pfizer! (just kidding). Fard Johnmar at HealthcareVOX has a Web 2.0 vision. Etc, Etc.

What's YOUR mission?

I encourage all Pharma Bloggosphere bloggers to state their mission in a little survey I have created. You can also publish your vision or mission statement in your blog and I will link to it here.

Enter your mission statement in this online form.

Thanks!

2 comments:

insider said...

"To boldy go anywhere I damn well want to!"

John Mack said...

Hmmm...sounds more like a marketing tagline than a mission statement. :)