Thursday, April 26, 2007

Free Reprints: Pharma Blogosphere Survey Results, YouPharma

I just published the April 2007 issue of Pharma Marketing News, which includes two article that I know will be of interest to Pharma BlogosphereTM members and readers of this blog in general.

To receive free reprints (pdf files) of these articles by email, please fill out the online Reprint Request Form. This offer is avaiable ONLY through midnight (Eastern US) Saturday, April 28, 2007.

If you are one of my pharma blogger compadres who doesn't have time for no stinkin' forms and wants the survey results as soon as possible, you may send me an email (you know it!).

Note: I appreciate a discussion of the survey results and realize that I cannot make everyone happy. If you are going to complain and bitch about it on your blogs, you might wait until you can discuss it with me. Keep in mind that I worked with a market research specialist who set up the conditions for filtering the results and who prepared most of the charts. I have learned a lot by doing this and know there are limitations. Hopefully, with constructive criticism I can improve it for the next go round.

The articles are:

How Readable, Credible & Useful are Pharma Blogs?

This article presents the complete results from the first ever survey of The Pharma Blogosphere in which blog readers evaluate 22 different pharma-related blogs on the basis of readability, credibility, usefulness, and bias.

Topics and issues covered include:

  • Frequency of Reading
  • Is It a Legitimate Issue?
  • Bias: Industry Critics vs Industry Supporters
  • Readability, Credibility, and Usefulness
  • The TOP FIVE Overall Honors
  • Industry vs. Non-Industry Readers
  • Blogs and Readers of a Feather Flock Together

Charts and Tables include:

  • FIGURE 1: Frequency of Reading
  • FIGURE 2: "Industry Critics"
  • FIGURE 3: "Industry Supporters"
  • FIGURE 4: Overall Honors, ranked by credibility
  • TABLE 1A: TOP FIVE Readable blogs (overall)
  • TABLE 1B: TOP FIVE Credible blogs (overall)
  • TABLE 1C: TOP FIVE Useful blogs (overall)
  • TABLE 2A: TOP FIVE Readable blogs, industry respondents vs. non-industry respondents
  • TABLE 2B: TOP FIVE Credible blogs, industry respondents vs. non-industry respondents
  • TABLE 2A: TOP FIVE Useful blogs, industry respondents vs. non-industry respondents

YouPharma: New Rules for Pharma Marketing and Social Media

The return on investments for traditional pharma marketing channels -- TV, drug reps, print -- is declining. A new approach to the way forward in pharma marketing is needed. Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new Web 2.0 tools available to it and extricate itself from its moribund situation of declining ROI? Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma Blogosphere.

Topics and issues covered include:

  • DTC Spending Up, ROI Down
  • Fard Johnmar's Web 2.0 Tools Sampling
  • Some Pharma Feet Are Getting Wet
  • Employee Blogs
  • Code of Conduct
  • YouPharma: It's Not About Us, It's About Them
  • Put Some Skin in the Game\
  • Beating the Pros

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