Thursday, December 20, 2007

Happy Holidays! Support Your Local Pharma Industry!

Bloggers in the Pharma Blogosphere did not like it when I asked readers to rate my blog and others (see survey summary here). That taught me a lesson: think of numero uno first! Therefore, I've been running a survey of readers of Pharma Marketing Blog for a while. Thank you if you have already taken that survey. If not, see Pharma Marketing Blog Reader Survey to take the survey - but only if you read Pharma Marketing Blog and want to suggest topics I should cover in the New Year!

Support for Industry
A good majority (65%) of Pharma Marketing Blog readers are somewhat or very supportive of the pharmaceutical industry in general, whereas only 19% are somewhat or very unsupportive (see chart below).

I am happy that my readers support the drug industry -- I am "somewhat supportive" of the industry myself, which means I want the industry to succeed, not fail and to do the "right thing" when it comes to marketing.

It's interesting to note that although 84% of industry respondents in my survey consider themselves supportive of the industry, a good percentage (24%) feel as I do -- their support may be conditional (ie, they "somewhat support" the industry)!

The survey also asks other questions like what topics readers would like to read more about on Pharma Marketing Blog and what other blogs they read on a regular basis -- I know those results will be contested by my fellow bloggers! But 'tis the season for good cheer and I will delay a report on those questions until AFTER the New Year!

In the meantime,


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