Mensa, Schmensa: How Smart Are You?

Here's a challenge inspired by the Washington Post's Mensa Invitational.

Take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.

Here are some examples:

• Bozone (n.): The substance surrounding stupid people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future.
• Sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.
• Osteopornosis: A degenerate disease.
• Ignoranus: A person who's both stupid and an asshole.

What I am looking for are more pharma-related terms such as:

• Adhorence: the deep hatred of advertising (compare to the pharma-related term "Adherence")

You can find more examples here.

I am trying to think up one appropriate to the Montel Williams story, but am coming up empty at the moment. Got any ideas?

P.S. I sent an email to the Association of Black Cardiologists, which is currently spotlighted as a Partner Organization on the PPA Web site, and asked "Will you pressure PhRMA to fire Montel?" I asked for a return receipt. Here's what I got back:

Your message

To: abcardio
Cc:
Subject: Will you pressure PhRMA to fire Montel?
Sent: Tue, 4 Dec 2007 10:36:01 -0500

was deleted without being read on Thu, 6 Dec 2007 16:24:50 -0500

The name of the person who did not read my email is Icilma Bertie (email address: Ibertie@abcardio.org).

Maybe if you emailed Icilma you'll have better luck!