Pharmaceutical Exceutive Magazine's PharmExec Direct Marketing Edition -- not quite a blog, but close enough -- as well as other blogs in the Pharma BlogosphereTM, have picked up on the CNTO411 story (see "Centocor Enters Blogosphere").
I was quoted in the article:
"As far as blogs go, CNTO411 is a small step for a blog, maybe a giant leap for pharma," Pharma Marketing Blog writer John Mack stated on his site. He told Pharm Exec on Tuesday that it might be a mistake to have the key authors of the J&J blogs be communications personnel and that if the company really wants to spark reader attention, then they should have scientists and researchers blogging.Melissa Katz and Michael Parks of Centocor are getting a some feedback on the issue of employee blogging and they have responded -- somewhat -- to my suggestion that they allow Centocor's employees to have a voice on the blog.
So, with apologies to the Old Testament of the Bible, specifically Exodus 8:1, I offer this:
"And the Blogosphere spake unto Katz and Parks, go unto Centocor's President, and say unto him, thus saith the Blogosphere, Let our employees speak, that they may serve you."
I also composed a new Pharma Blogosphere Spirtual, which you can find on Pharma Marketing Blog: Centocor: Let Thy Employees Speak!