First Ever Perfect Execution of YouTube "User-Generated" Video Trick!

Novartis is sponsoring a contest -- FluFlix Video Contest -- that entices young people (over 18 years of age) to submit videos to YouTube that show how they "feel about influenza, commonly known as the flu, and how it can affect [their] everyday [lives]."

I reported on this last week and noted how this was an attempt to perform a perfect execution of the YouTube "User-Generated" Video Trick (see "Novartis Attempts Perfect Execution of Web 2.0 Trick!").

At that time, the "Official Contest Rules" were not available and I speculated that that contestants would be required to sign over their rights to their videos to Novartis who would then incorporate some of them (or clips from the videos) into branded TV commercials for Fluvirin, Novratis' flu vaccine.

Now the Contest Rules are available and they vindicate both parts of my prediction.

Read more about this over at Pharma Marketing Blog: "My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Rights to Their Videos to Novartis for Use in Product Commercials".

Learn about more Web 2.0 Pharma Marketing Tricks here.