Thanks to some free promotion from spinmeister Peter Rost, a record number of new subscribers have signed up to receive their free issue of Pharma Marketing News.
This month's issue, which will hit the eStands at 8:00 AM this morning (subscribers only) features a review of Rost's new book Killer Drug plus the novel, Big Pharma.
Contributing to these reviews are the following bloggers:
- Jane Chin of Pharm Rep Clinic (she reviews Big Pharma)
- Steve Woodruff of Impactiviti (salient portions of his review, which you won't find quoted by Rost, are included)
- Pharm Aid, who has been following the weekly sales on Killer Drug
- Plus... a few anonymous commenters to this blog
See a synopsis of this month's issue: August Issue of Pharma Marketing News: Wasting Money on DTC, Time to Rethink How to Engage Physicians, Whistleblower Novels
As you can see, it's not all about Rost!