What's Next? I'm Bored!

I'm getting bored with pharmaceutical company corporate blogs! See my rant on Pharma Marketing Blog: "Centocor Blog - No Frying Pan and No Fire!"

What's next from pharma, viz-a-viz Web 2.0 ventures such as blogs, podcasts, RSS, social networks, etc?

C'mon. Make some predictions.

I suppose we'll have to wait another 6 months or a year before a pharmaceutical company launches another me-too corporate blog!

Before my pharma friends do that, I suggest they Rate Their Social Media Pharma Marketing Readiness and compare their score to these AVERAGES:

• REGULATORY ENVIRONMENT: 28.0 (out of 45 total possible)
• CORPORATE CULTURE SHOCK: 12.7 (out of 25 total possible)
• KNOWLEDGE: 13.8 (out of 25 total possible)