Welcome Back CNTO411!

Just when I was going to post something about the inactivity over at Centocor's CNTO411 blog, I see that Michael Parks, Centocor's Vice President of Corporate Communications and now CNTO411's only voice, just submitted a post about "GeneRAtions," a new rheumatoid arthritis awareness program and web site.

Parks does not get into what he has been doing since he last made a post over 2 months ago on May 20, 2008. I guess this RA awareness program gobbled up much of his spare time.

Side note: Michael, I missed you at my networking dinner reception! Maybe you'd like to be a guest again on one of my Pharma Marketing Talk show and podcast interviews and talk about GeneRAtions?

The GeneRAtions web site has this visual time line, which is shown here (click to enlarge):

An attempt is made to personalize each generation with an image of a person representing that generation. All I can say is:

Mike, don't let John McCain see this!

While the "peacenik" depicted here was kinda what I was like in the 70's -- my grandmother called me Jesus because of my long hair, beard, sandals and beads -- it is not a politically correct image for John McCain who missed out on all the fun.

I see that a black woman was chosen to represent the new millenium geneRAtion, an image that I'm sure Barack and Michelle Obama would approve of.

Of course, it would be more interesting if it looked like this:

Which is more like how McCain sees the world today!