Wednesday, November 14, 2007

Do You Buy AdAge's Thesis About Frayed Attention Disorder?

According to Advertising Age, Americans Long for a Chance to Rest, Replenish and Reboot. We are, says AdAge, "Whipsawed by Stimuli" and "Our Attention Is Fraying and Disorders Are Multiplying."

I call it Frayed Attention Disorder (FAD).

What's the cause?

According the AdAge reporter, what's causing FAD in Americans is all the bad news about "Car bombs in Iraq. Car bombs in Afghanistan. Coordinated car bomb attacks in Pakistan. And then -- to vary the tempo -- a visit to the funeral of the victim of a car bombing (that gets car bombed)."

Could it be something closer to AdAge's home causing FAD?

Please read my comments on Pharma Marketing Blog and join me in blasting this thesis.

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