Will Chantix be Viagra II for Pfizer?

Chantix takes the place of nicotine and like nicotine stimulates dopamine production, which "gives you a feeling of pleasure."

What I didn't realize is that the pleasure involves vivid, memorable dreams, which is a "side effect" that Pfizer describes as "changes in dreaming."

I found that interesting, so I decided to mine some social networks to find examples of dreams that Chantix users were reporting.

What I learned leads me to believe that Pfizer may have a "Viagra II" in Chantix and not realize it!

For more on this, with examples of Chantix-induced pleasure dreams, the connection to George Clooney, and my idea for a new Chantix DTC ad campaign, read today's post to Pharma Marketing Blog.