Takeda/Rozerem: Not so good!

Consumers International (CI), which claims to be the only independent global campaigning voice for consumers, yesterday accused Takeda Pharmaceuticals -- marketer of the sleep aid Rozerem -- of "taking advantage of poor US regulation and advertising sleeping pills to children, despite health warnings about pediatric use." To honor that achievement, CI awarded Takeda a 2007 International Bad Product Award (see press release).

In fact, Takeda was the overall winner!

For more about this, see today's post to Pharma Marketing Blog.

Meanwhile, PharmaGossip reports that "Takeda tumbles in Tokyo." Can these two events be related? Or is it just good karma?