Wednesday, March 18, 2009

Pharma Blogosphere Update

Several blogs in the Pharma Blogosphere are now going dark (see "CNTO411: We'll Meet Again, Don't Know Where, Don't Know When"), which is why I am writing this post.

Around this time a few months ago, John Mack introduced the blog Pharma Blogosphere to offer perspective about blogging about the pharmaceutical industry. Though we were initially pretty good at posting content, some of you may have noticed recently that we’ve been on well.. a bit of a break.. and I thought it high time to let you know what’s up with Pharma Blogosphere.

You see, during the past few months, there have been some structural changes to our organization, which have resulted in the consolidation of John Mack and Pharma Marketing News and we are now John Mack Pharma Marketing News. This is an exciting time for us as the spirit and culture of our new organization take shape. That said, we feel it is extremely important that our focus remain on fully integrating our businesses so that we can continue our focus of helping bloggers blog about the pharma industry. What’s more, we have several important milestones that we are preparing for this year related to our core areas of focus pharma marketing, pharma marketing, and pharma marketing.

With all of that activity, we haven’t been very good at posting to Pharma Blogosphere — and I’m afraid this hiatus will continue for the foreseeable future.

In looking back over the past year, admittedly, there were times when we may have missed the mark with Pharma Blogosphere, which some readers promptly brought to our attention. Yet, through this endeavor, we tried to stay true to the intent of blogging through diverse posts including conversations with key bloggers, company announcements, new programs and trends within the industry. There have surely been some challenges along the way, but we have collected some great learnings and, hopefully, visitors have been enriched in some way as well.

In our inaugural post I COULD have said that "we like to think of ourselves as pioneers." We still do as pioneering new blog posts is engrained in the fabric of our culture. And we will continue to provide bloggers with innovative information, the latest information, support services and quality information.

We're taking a break but not exiting indefinitely, so we hope to have the opportunity to chat with you again the near future.

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